Use Marketing Analytics Tools To Improve Your Business

Use Marketing Analytics Tools To Improve Your Business

Endpoint management software ensures on-site remote cameras function reliably and securely

Marketing analytics tools use shopper profile and behavior data to develop useful insights that help guide retail managers on future investments in human resources and store merchandising. It’s hard to compete when you don’t have a good picture of your day-to-day operations. Growing your business is all about understanding trends and knowing how your customers behave while they are shopping in your stores. This is where marketing analytics tools and endpoint management software come into play.

What are marketing analytics tools’ key benefits?

  • Better understand your customer base.
    Marketing analytics tools perform two main functions. They let you capture critical information about shopper behavior such as the length of stay and categorize the results based on a set of standardized profiles (age range and gender).
  • Easily determine when and where to allocate staff.
    Cameras located in key areas, such as store entrances, service desks, and check-outs track information about each shopper’s time spent while waiting for service or waiting in line to pay for purchases. This information is very useful for human resources as it’s a key indicator of staff performance. The software’s use can be expanded to monitor other areas depending on the type of business. For example, cameras in a car dealership showroom can determine how long customers are waiting before they are approached by a salesperson.
  • You get to improve the customer experience.
    Know in which areas customers spend more time and understand why they do so. For example, are they waiting for service, or is there a product offered in an area of the store that is particularly appealing? Is there an area of the store that should be improved upon to promote a better flow of customer traffic?
  • You can test new products, designs, and store layouts.
    You can collect sales data but how can you compare this information with customer behavior? By using marketing analytics tools to correlate shopper activity with sales figures, retail managers can determine if products or store layouts are performing as expected. These tools can identify problems and suggest solutions.
  • You can leverage your DooH ad space.
    Share demographics and other shopper data with advertisers to increase the value of your DooH network. Command higher ad fees based on verifiable and comparable metrics.

Why is endpoint management software important?

The quality of your data depends on the devices that capture and generate it. Endpoints, also referred to as edge players, consist mostly of specialized software running on PCs, utilizing cameras to capture anonymous images for analysis. It is crucial to verify that all deployed PCs and cameras meet the requirements of your software platform. This is where endpoint management software becomes essential. It communicates with deployed endpoints in real-time, retrieving device status information and anonymous data for generating marketing metrics.

Aquaji handles all your marketing analytics and endpoint management tasks

The Aquaji platform includes all the tools you need to perform in-depth marketing analytics and endpoint management across any deployment. You can monitor one or hundreds of stores, each using multiple cameras with ease, and know what motivates your customers.
Find out more by viewing our video introduction.

About AQUAJI analytics software

AQUAJI analytics software is a powerful tool that combines Artificial Intelligence (AI) and computer vision to provide real-time, actionable data. It uses a network of digital cameras to gather information and analyze it using advanced algorithms.

With AQUAJI, businesses can access valuable insights about their audience and make data-driven decisions. The software accurately counts people, interprets demographic information, and analyzes customer behavior and engagement.

AQUAJI offers a user-friendly dashboard that allows businesses to access and visualize the collected data. The software can be customized to respect local privacy laws and ensure individual anonymity.

By using AQUAJI analytics software, businesses can optimize operations, enhance customer experiences, and improve overall performance. It is a versatile and valuable tool for understanding and utilizing audience data in industries like retail, marketing, and security.