Evaluate and improve the performance of your stores, products, employees and screen-based advertising campaigns
AQUAJI is an artificial intelligence-based computer vision software that produces metrics based on a site’s activity. Our software tracks visitor demographics, customer experience, and engagement.
How does operational analytics work?
A site’s endpoint computing device is connected to a USB or IP camera. The AQUAJI software analyzes the image in real-time and generates metadata which is aggregated and sent to the server.
End-users perform data analysis using the software’s dashboard.
When paired with a digital signage platform, AQUAJI reports on audience statistics per content impression.
How many people enter the store and what is the age range and gender breakdown of my customers?
Aquaji produces Footfall insights using computer vision. It counts the number of people entering a site or area, detects their age and gender filtered by hour, day of the week and period.
Real-time foot traffic data
Aquaji performs footfall counts and classifies each guest based on their attributes (gender & age range).
Accurate customer and visitor data
Aquaji is smart enough to ignore data captured from staff and employees.
Know who your visitors are
Get to know the number of visits and visitor demographics. This is so you can analyze the evolution of your visitor’s activity.
Measure your drive-to-store ROI
Evaluate the performance of marketing expenses meant to attract more visitors. Determine your new customer’s profile.
Optimize service staff allocations
Adjust employee schedules to maintain service levels by hour and day of the week.
How long do visitors stay in the store?
Know how much time visitors spend in-store, or within an area monitored by a camera. Use this information to evaluate how attractive your store is, a new shelf layouts, a new product assortments or animations.
Aggregate data from multiple cameras
Aquaji calculates time spent in-store from your entrance and exit cameras data.
Evaluate customer engagement
Measure how long customers are spending near your product showcases and experiences.
Evaluate any site’s appeal
The time visitors spend in your store reflects on its appeal. These results can be linked to your product assortments, shelf layouts or in-store promotions.
Merchandising performance monitoring
Test and compare new merchandising techniques, or customer engagement with a product or theme in any location.
Optimize your shelf layouts
Adjust and compare your product and shelf layouts. Roll-out new ideas that have produced positive results.
How long do customers wait for service?
The time spent waiting indicator is useful for evaluating the quality of service and adjusting staffing levels as necessary.
Measure the actual dwell time customers spend waiting
Monitor customer wait times by period, hour or day of the week.
Evaluate employee performance
Share performance indicators with your employees.
How many people engaged with an item or a digital signage display within their line of sight?
AQUAJI calculates how many people have engaged with a product or a screen and for how long.
Measure the effectiveness of your in-store experiences
Aquaji calculates each shopper’s field of vision in relation to any monitored area.
Conversion is the key
Aquaji calculates your retail conversion rate (RCR) automatically
Count the exact number of visitors who had an object, a product, or a digital signage screen within their field of vision.
Find out the level of engagement
Count of the number of visitors who have watched or interacted with an object, or content shown on a digital signage screen.
Optimise in real-time
Aquaji provides a real-time feed of what the camera can see, enabling to adjust the content shown on screen.
How many vehicles are passing by my outdoor advertising screen?
AQUAJI counts and classifies each vehicle to track the performance of outdoor advertising screens.
Count attendance in outdoor locations
Count vehicles to find out how many people visited a location, or to determine who saw an ad.
Classify vehicles by type
AQUAJI classifies vehicles by category to determine the number of passengers based on each vehicle’s capacity.
A quick presentation of the AQUAJI software and the advantages for its users
AQUAJI uses computer vision to generate data from a video stream. This information is presented to users through a dashboard that features the same types of indicators as those available on the web, while guaranteeing total privacy.
These indicators are used by corporate marketing, merchandising, and operations departments to:
- Track visitor activity in physical spaces.
- Assess each visitor’s level of engagement.
- Improve the quality of your marketing analytics data.
Why choose AQUAJI for your company’s operational analytics?
AQUAJI is the result of three years of intensive research and development, based on specifications established by our international retail clients.
No images are stored on the system. Immediate data aggregation, without storage. AQUAJI includes 50 user-configurable features for compliance with local privacy regulation.
Counts footfall and individuals
Anonymously identify each individual with more than 90% accuracy. A person who passes in front of the camera multiple times will only be counted once.
Simply capture each employee’s profile once from a AQUAJI camera the system will exclude them from future counts.
Multi-camera visitor’s journey
AQUAJI interconnect multiple cameras to follow shoppers on their journey and identify high density areas.
Navori Labs offers turnkey solutions that include Aquaji software, Stix 5700 hardware.
A documented API is available so you can export and synchronize data with third-party software.
Host your own analytics server
The AQUAJI software is available in cloud and self-hosted versions
How to choose an operational analytics software?
Pick a software solution that generates true and accurate data
Inaccurate data is worse than having no data at all.
Hardware and computing power: Make sure you pick a video analysis solution that uses components designed for artificial intelligence. More to the point, pick a software that supports convolutional neural network type neural patterns materialized by VPUs, like AQUAJI.
StiX 5700, Navori Labs’ own computing device includes two internal VPUs. Owners have the option of adding two more external VPUs for a total of 4.
Software: In this industry, there are two types of software. Those based on interpretation models purchased from third parties, and Navori Labs’ approach. This is when companies produce their own models that can be combined for any given function. Accuracy doubles with our model designer and you can request modifications according to your own needs.
Assessment: Navori Labs can provide assessment videos that cover several types of uses. You can compare AQUAJI and competing products to gauge the effectiveness of each approach.
Pick a multi-function software
By definition, computer vision software products can analyze anything that can be seen in an image. Since your needs will grow over time, it makes sense to combine your operational analytics under a single system, like AQUAJI.
Navori Labs will incorporate other motels and functions as the market embraces this technology.
Why is it so important to pick a user-friendly software?
Once you create a new user account on the AQUAJI platform, the person can login and start using the software. The user interface is very user-friendly so there is no training required.
You can define which cameras or locations each user can access. Then, you define the user’s role which determines which features this person can access. Finally, we select which type of alert or information this person can see based on their profile. For example, you can create different profiles for IT users and your marketing staff.