Evaluate and improve the performance of your stores, products, employees and screen-based advertising campaigns

AQUAJI is an artificial intelligence-based computer vision software that produces metrics based on a site’s activity. Our software tracks visitor demographics, customer experience, and engagement.

How it works aquaji

How does operational analytics work?

A site’s endpoint computing device is connected to a USB or IP camera. The AQUAJI software analyzes the image in real-time and generates metadata which is aggregated and sent to the server.

End-users perform data analysis using the software’s dashboard.

When paired with a digital signage platform, AQUAJI reports on audience statistics per content impression.

How many people enter the store and what is the age range and gender breakdown of my customers?

Aquaji produces Footfall insights using computer vision. It counts the number of people entering a site or area, detects their age and gender filtered by hour, day of the week and period.

Real-time foot traffic data

Aquaji performs footfall counts and classifies each guest based on their attributes (gender & age range).

Accurate customer and visitor data

Aquaji is smart enough to ignore data captured from staff and employees.

Know who your visitors are

Get to know the number of visits and visitor demographics. This is so you can analyze the evolution of your visitor’s activity.

Measure your drive-to-store ROI

Evaluate the performance of marketing expenses meant to attract more visitors. Determine your new customer’s profile.

Optimize service staff allocations

Adjust employee schedules to maintain service levels by hour and day of the week.

How long do visitors stay in the store?

Know how much time visitors spend in-store, or within an area monitored by a camera. Use this information to evaluate how attractive your store is, a new shelf layouts, a new product assortments or animations.

Aggregate data from multiple cameras

Aquaji calculates time spent in-store from your entrance and exit cameras data.

Evaluate customer engagement

Measure how long customers are spending near your product showcases and experiences.

Evaluate any site’s appeal

The time visitors spend in your store reflects on its appeal. These results can be linked to your product assortments, shelf layouts or in-store promotions.

Merchandising performance monitoring

Test and compare new merchandising techniques, or customer engagement with a product or theme in any location.

Optimize your shelf layouts

Adjust and compare your product and shelf layouts. Roll-out new ideas that have produced positive results.

How long do customers wait for service?

The time spent waiting indicator is useful for evaluating the quality of service and adjusting staffing levels as necessary.

Measure the actual dwell time customers spend waiting

Monitor customer wait times by period, hour or day of the week.

Evaluate employee performance

Share performance indicators with your employees.

How many people engaged with an item or a digital signage display within their line of sight?

AQUAJI calculates how many people have engaged with a product or a screen and for how long.

Measure the effectiveness of your in-store experiences

Aquaji calculates each shopper’s field of vision in relation to any monitored area.

Conversion is the key

Aquaji calculates your retail conversion rate (RCR) automatically

Measure visibility

Count the exact number of visitors who had an object, a product, or a digital signage screen within their field of vision.

Find out the level of engagement

Count of the number of visitors who have watched or interacted with an object, or content shown on a digital signage screen.

Optimise in real-time

Aquaji provides a real-time feed of what the camera can see, enabling to adjust the content shown on screen.

How many vehicles are passing by my outdoor advertising screen?

AQUAJI counts and classifies each vehicle to track the performance of outdoor advertising screens.

Count attendance in outdoor locations

Count vehicles to find out how many people visited a location, or to determine who saw an ad.

Classify vehicles by type

AQUAJI classifies vehicles by category to determine the number of passengers based on each vehicle’s capacity.

A quick presentation of the AQUAJI software and the advantages for its users

AQUAJI uses computer vision to generate data from a video stream. This information is presented to users through a dashboard that features the same types of indicators as those available on the web, while guaranteeing total privacy.

These indicators are used by corporate marketing, merchandising, and operations departments to:

  • Track visitor activity in physical spaces.
  • Assess each visitor’s level of engagement.
  • Improve the quality of your marketing analytics data.

Why choose AQUAJI for your company’s operational analytics?

AQUAJI is the result of three years of intensive research and development, based on specifications established by our international retail clients.

privacy by design

100% anonymous

No images are stored on the system. Immediate data aggregation, without storage. AQUAJI includes 50 user-configurable features for compliance with local privacy regulation.

counting people

Counts footfall and individuals

Anonymously identify each individual with more than 90% accuracy. A person who passes in front of the camera multiple times will only be counted once.

employee recognation

Employee identification

Simply capture each employee’s profile once from a AQUAJI camera the system will exclude them from future counts.

multi camera setup

Multi-camera visitor’s journey

AQUAJI interconnect multiple cameras to follow shoppers on their journey and identify high density areas.

all in one

Turnkey solutions

Navori Labs offers turnkey solutions that include Aquaji software, Stix 5700 hardware.

ad integration

Digital signage integration

Navori Labs is a leader in digital signage software offering integrated solutions to customers worldwide. Learn more on QL Digital Signage software

cloud and on-premise solution

Cloud and self-hosted models

Aquaji is available in the cloud, as an annual subscription or as a self-hosted on-premise version with perpetual licenses. Pricing models and editions

api available

API available

A documented API is available so you can export and synchronize data with third-party software.

Host your own analytics server


The AQUAJI software is available in cloud and self-hosted versions

Preserve your strategic indicator’s confidentiality

AQUAJI generates data that some people may consider confidential. They can host their own in-house server, ensuring utmost security.

How to choose an operational analytics software?

Pick a software solution that generates true and accurate data

Inaccurate data is worse than having no data at all.

Hardware and computing power: Make sure you pick a video analysis solution that uses components designed for artificial intelligence. More to the point, pick a software that supports convolutional neural network type neural patterns materialized by VPUs, like AQUAJI.

StiX 5700, Navori Labs’ own computing device includes two internal VPUs. Owners have the option of adding two more external VPUs for a total of 4.

Software: In this industry, there are two types of software. Those based on interpretation models purchased from third parties, and Navori Labs’ approach. This is when companies produce their own models that can be combined for any given function. Accuracy doubles with our model designer and you can request modifications according to your own needs.

Assessment: Navori Labs can provide assessment videos that cover several types of uses. You can compare AQUAJI and competing products to gauge the effectiveness of each approach.

Pick a multi-function software

By definition, computer vision software products can analyze anything that can be seen in an image. Since your needs will grow over time, it makes sense to combine your operational analytics under a single system, like AQUAJI.

Navori Labs will incorporate other motels and functions as the market embraces this technology.

Why is it so important to pick a user-friendly software?

Once you create a new user account on the AQUAJI platform, the person can login and start using the software. The user interface is very user-friendly so there is no training required.

You can define which cameras or locations each user can access. Then, you define the user’s role which determines which features this person can access. Finally, we select which type of alert or information this person can see based on their profile. For example, you can create different profiles for IT users and your marketing staff.