Using Aquaji To Improve Your Dooh Campaigns
Aquaji is Navori Labs’ latest software that combines AI with computer vision to deliver more effective DOOH advertising campaign metrics.
While there are other marketing analytics solutions on the market, Navori Labs takes a different approach to provide deeper and more meaningful DooH metrics.
What is Aquaji?
It’s a revolutionary AI-augmented computer vision software that works with regular webcams and IP cameras to perform advanced video analysis for viewer analytics.
Aquaji interprets video feed from one or more cameras to produce reliable and comparable marketing analytics data to measure visitor foot-traffic and customer behavior in physical spaces. For continuous improvement, Aquaji count visitors and gathers demographic data, length of stay, wait time and attention span KPIs.
The software can be used to manage physical stores, assess marketing activities, and improve customer satisfaction. Aquaji will help you understand your store’s traffic patterns, measure the impact of your advertising campaigns, test your product assortment, improve wait time perception, and optimize your staff levels to meet customer demand.
When used in conjunction with Navori’s QL digital signage platform, Aquaji delivers targeted content to any display or device based on the audience profile and can also perform as a business intelligence feeder for cross-data analysis.
Aquaji is a strategic marketing analytics solution that improves business performance and enhances your customer’s experience.
Improving Ad Campaign Data Collection
Aquaji’s advanced image analysis capabilities provide highly accurate DooH metrics, so advertisers get a deep understanding of their audience. Results can be filtered by gender, age range, and a host of user-selectable options.
DooH network operators and advertising agencies can use Aquaji’sDooH audience analytics to:
- Know how many people were truly exposed to their ads.
- Know how many passers-by actually paid attention to their ads.
- Know who’s watching so they can create unique content based on their demographic group.
- Understand what engages viewers so they can deliver more relevant content.
- Discover which screen attracts more viewers so they can publish content to the most popular locations.
Context-aware DooH advertising automation
What do you get when you combine Aquaji’s AI-enhanced computer vision and Navori Labs’ QL digital signage software? Smart content delivery!
Navori QL content programming can be controlled by Aquaji to personalize ad delivery based on the viewer’s unique characteristics. This means only relevant ads are shown based on the individual who is looking at the screen.
For example, Aquaji can deliver sporting goods advertising to men and makeup promotions to women. Any number of criteria can be used to deliver targeted content to a specific audience. Use demographic data to deliver health-related content to older viewers, or video game ads to younger audiences. There are endless possibilities.
Aquaji API for Programmatic Ad platforms
Aquaji’s seamless API feeds DooH audience metrics to any programmatic ad platform in real time, greatly increasing any DooH audience’s value. You will know the number of people who saw each ad and each person’s exposure time. You will also know the audience’s demographic composition which is immensely valuable to advertisers.
Read more about Aquaji and DOOH metrics.