Aquaji calculates each shopper’s field of vision in relation to the monitored area or digital signage screen.

In this example, Aquaji classified 258,206 shoppers as having an opportunity to see.

The software detected these people had the monitored screens within their field of vision for 24 seconds on average.

Identify trends faster and make better decisions based on accurate audience attention span data.

If you’re promoting or selling a product intended for women, this could correlate with a celebration, like Valentine’s day.

Are you promoting a product or service to young consumers?

Discover how well you perform with each age group and adjust your marketing accordingly.

This example clearly shows our youngest visitors showed the most interest and experienced the highest increase.

A conversion is recorded whenever someone looks at your content for a minimum length of time, from a predefined angle.

It’s an indication your content was noticed, and the longer a person is looking, the more interested they are.

In the example below, about 200,000 shoppers or 77% of visitors were classified as conversions with a median viewing time of 7 seconds.

Knowing your audience composition is key to a successful content strategy.

Here we can see most viewers were women and results are trending lower for this demographic.

The Weekday chart shows men pay the most attention on Saturdays.

Make sure people in your target age range are receptive to your messages.

We can see our message attracts a younger audience and results show an increase across all ages.

Looking at our weekday results, we notice fewer viewers 45 and under on Mondays—Time to change our message to improve these results.